Director Fredrik Bond to Direct Spot Starring Statham
Highlighting the Playful Capabilities of LG G5 and Friends
MANILA — Jason Statham,
the popular high-flying, high-octane star of action movies such The
Transporter and The Expendables series, will star in LG Electronics’
latest TV spot for its revolutionary G5 modular smartphone. Fredrik Bond, the
creative, passionate filmmaker who has directed many global campaigns for
well-known multinational brands, will be behind the camera.
LG’s newest commercial will highlight the fun and playful experiences
possible with the G5 and its versatile Modular Type design. With the ability to
attach various companion devices and transform the smartphone into an easy-grip
camera or a Hi-Fi audio system, the G5 is perfect for anyone who appreciates
great technology and innovation that improve lives.
Produced on location in Los Angeles with creative agency partner Energy
BBDO, the commercial will portray Jason Statham experiencing the G5 in exciting
and fun ways. Every character in the commercial is portrayed by Mr. Statham, an
amusing mise-en-scene consistent with the G5’s Life’s Good when you Play
More tagline.
“I think the concept that LG is putting forward with the G5 and its modular
design is going to catch on with consumers,” said Jason Statham. “I enjoyed
partnering with LG and working on this commercial, so I hope that shows through
in the final piece.”
“Since its unveiling at MWC, we’ve heard from many who say they’ve been
waiting for a phone like the G5,” said Chris Yie, vice president and head of
marketing communications for LG Mobile Communications Company. “With the G5,
our intention is to show how smartphones can go beyond just being a
communication device and deliver a playful mobile experience that can enrich
our lives.”
The commercial will be shown worldwide in key markets including North
America, Latin America, Europe and East Asia and posted to LG Mobile’s Facebook
page (www.facebook.com/LGMobile) starting April 1 (Korea Standard Time).
To learn more
about LG G5, visit www.lg.com/ph; like LG Philippines’ Facebook page; or follow
@LGPhilippines on Twitter and Instagram.



