VIRAL: Latest #KwentongJollibee “Kahera” tugs at the heartstrings of Pinoys

Jollibee premieres yet another episode to its heart-warming series for Grandparent’s Day

Jollibee, the country’s number one fast food chain, produces another made-for-digital material that pays tribute to the never-ending love and support grandparents shower their apos.

In the span of 150 seconds, “Kahera” shows the story of a young restaurant cashier’s seemingly awkward encounters with an elderly customer. The older woman never fails to comment on the young cashier’s every move; from her crooked nameplate to the way she speaks, no details seem to escape the older woman’s scrutiny. The video concludes with a touching revelation that sometimes, one does not need to look far for guidance and love.

Inspired by real-life experiences of Jollibee customers, the Kwentong Jollibee campaign recounts the many heartwarming stories of Filipinos, whose special moments are made more memorable by this well-loved Pinoy brand.

“Kahera” is the latest addition to the roster of relatable stories in the Kwentong Jollibee series. Previous video releases include “Almusal,” “Tagpuan,” “Jabee,” “Mama’s Girl” for Mother’s Day, and “Entrance Exam” for Father’s Day, which illustrated a variety of truly Pinoy experiences involving the ones that matter the most: loved ones, good food, and consistently thoughtful signature Alagang Jollibee.

“We are very excited to share the newest addition to our Kwentong Jollibee series,” said Francis Flores, Jollibee Global Chief Marketing Officer. “It’s definitely a delight to discover how Jollibee has actually touched the lives of Pinoys all over the world in more ways than one. The stories we have shared so far shows the enduring relationship that Pinoys have with their favorite fast-food chain and we are more than happy to unearth more of these as we go along.”

With over four million views and over a hundred thousand shares, "Kahera" achieved viral status just 24 hours after being uploaded on Facebook.

Watch “Kahera” below and remember to give your lolos and lolas a tight hug this Grandparents’ Day and thank them for always being there to cheer you on no matter what.

For more of Jollibee’s Kwentong Jollibee series, visit Jollibee Philippines Facebook page (https://www.facebook.com/JollibeePhilippines/ ) or their official YouTube channel (www.youtube.com/user/jollibeedigital1).

New Jollibee ads showing lasting love affair with Pinoys debut this Valentine’s Day

February 14, 2014 -- Capturing the country’s largest fast food chain’s enduring love affair with generations of Filipinos, Jollibee’s four new made-for-digital videos are now available for viewing online in time for Valentine’s Day celebration. To tug at viewers’ heartstrings are stories inspired by real-life experiences that all show how Jollibee has played a meaningful role in the lives of Pinoys. 

During the exclusive media premier held at My Cinema in Greenbelt 3, members of the press were treated to an advanced viewing of 4 heart warming “Mga Kuwentong Pilipinong pinasarap ng Jollibee” videos.   

Jollibee Global Brand Chief Marketing Officer Francis E. Flores said, “Every Pinoy  can relate to the TV ads as they are based on real stories from our customers. They depict the everyday lives of Filipinos and how they express their love to their families, and the role that Jollibee plays in making each memory more memorable.” 

The stories are told through the eyes of a real-life and long-time store manager, who through 22  years have seen more than her fair share of families bonding at Jollibee, which has served as a happy second home for most Filipinos. This is captured in the omnibus video which ties all the stories together.    

The “ALMUSAL” video  features an old couple who regularly gets breakfast at Jollibee, getting the same meals as part of their daily morning routine. The story takes a bitter sweet twist as the husband carries on the breakfast tradition with their daughter when the wife passes away.

 

The “TAGPUAN” video features a young boy who got lost in the mall and was found by his mom at Jollibee. The story capitalizes on accounts of real moms’ precautionary practice of telling their kids to go to the nearest Jollibee store if they get separated at the mall.

Emphasizing how Jollibee’s influence is strongest among kids, the “JABEE” TVC features a toddler who’s first word is “Jabee” (baby talk for ‘Jollibee’), and he utters this line all throughout the day, signifying his fondness for the brand.

 

Ianco Dela Cruz, TVC Director, said, “It is really quite a challenge to be able to capture the different kinds of bonding moments that Filipino families have shared inside Jollibee stores throughout the years. Lucky for the team, we had a wealth of personal experiences to draw from, coming from real customers through the years who have made lasting memories in a Jollibee store. We, the cast and crew, hope that these Jollibee videos bring you on a journey to be closer with your families.”

The Almusal video will be airing in top local TV stations starting February 14.