LG OLED TV to bring Northern Lights to Iceland this season

MANILA, June 21, 2016 – Global technology innovator LG Electronics is kicking off a campaign to make the Northern Lights, also known as the Aurora Borealis, visible to audiences around the globe in the most unique way—via its cutting-edge HDR-enabled 4K OLED TVs. LG will showcase the OLED Aurora Borealis at the Lights Out, Stars On concert on July 20, 2016 in Reykjavik, Iceland, featuring hometown band Of Monsters and Men. This will be followed by a four-month photo exhibition portraying the beauty of Iceland on LG OLED TVs.

The Northern Lights cannot be observed in Iceland from April to August due to the midnight sun which keeps the country lit almost 24 hours a day. To give summer tourists and residents their first opportunity to view the Aurora Borealis during the summer months, LG has invited nearly one thousand guests to the highly-anticipated concert. For one night only at the award-winning Harpa Concert Hall in Reykjavik, its glass panels resembling the elegant Picture-on-Glass of the LG SIGNATURE OLED TV will feature 40 large OLED TVs installed in an array to display the Icelandic night sky on their perfectly black screens.

Residents of any country will have the opportunity to win tickets to the concert and an all-expenses-paid Reykjavik travel package. Competition details can be found at facebook.com/lgtv.

The campaign will also feature a photography exhibition displaying images of scenic Icelandic landscapes and night skies on LG OLED TVs. Captured by a number of talented Icelandic photographers, the images showing the natural beauty of the heavens and the Earth will be displayed in a whole new perspective on the perfect surfaces of LG OLED TVs. The photo exhibition will run from July 20 until November 20 in Harpa Concert Hall.

Throughout the campaign, LG worked closely with award-winning Icelandic writer and activist Andri Magnason as well as professional astro-photographer Sean Parker, who has created original works of art depicting the beautiful Aurora-filled night skies of Iceland. Popular tech YouTuber Lewis Hilsenteger of Unbox Therapy will serve as creative director for the campaign.

During the 2006 Aurora Borealis viewing season, Magnason suggested that the city of Reykjavik come together to make the beauty of the night sky visible within the city for the first time. Magnason wanted the people of Reykjavik to see the northern lights and stars against a completely black backdrop. Just as eliminating light pollution allowed the people of Reykjavik to see the lights in all their glory, the pitch black backdrop of OLED TVs heightens the contrast and delivers richer images. LG OLED TVs feature individually illuminated pixels, eliminating the need for image-distorting LED backlights. Without this backlight, OLED TVs are capable of displaying perfect black images alongside bright, lifelike colors.

“Some people tend to overlook the beauty of nature, especially those that grace the earth only once in a blue moon. With the unmatched OLED technology found in LG TVs, the residents and tourists of Iceland will be able to witness the magic of the Northern Lights this July,” LG Philippines’ Home Entertainment VP Tony An said. “After 50 years of TV innovation, LG makes world-class experiences possible with the perfect black and perfect colors of its OLED TV.”

The concert and photo exhibition will take place at the prestigious Harpa Concert Hall in Reykjavik. Tickets are available at tix.is/en/event/2973/lights-out-stars-on. To get a preview of the LG OLED TV and Northern Lights campaign, visit youtube.com/watch?v=7WOTuprjdQg. To learn more about the breathtaking LG OLED TVs, visit lg.com/ph; like the LG TV Philippines Facebook page or follow @LGPhilippines on Twitter and Instagram.

OLED: Revolutionizing TV technology

Organic light-emitting diode (OLED) is leading the change when it comes to revolutionary TV technology that brings the future of entertainment into the homes of today.

OLED TVs are fundamentally different from other TVs currently sold in the market, starting from the basic unit of images, known as pixels. Liquid crystal diode (LCD) technology—which powers most TVs, including those labeled as LED and UHD—use pixels that rely on LED backlighting. OLED uses organic material to produce self-lighting pixels, eliminating the need for backlights.

Less parts, slimmer profile

The difference between OLED and conventional LED TVs is clear, right from the first glance—LED is noticeably thicker, heavier and bulkier because of the layers of panels, plates, sheets and reflectors behind the screen. With OLED TVs, all that’s needed for breathtakingly realistic colors and details is a single panel. This translates to a blade-slim profile and ultra-light screen that takes TV design to the next level.

Perfection in every pixel

Picture quality on OLED TVs is miles away from conventional LEDs. Images can be viewed with the full range of the brightest and darkest hues, closely matching the human eye’s color perception.

The perfect, deepest blacks are delivered through OLED’s pixel-dimming capacity. The self-lighting pixels completely block light in dark images, eliminating the jarring backlight halo seen on LED TVs. OLED alone is capable of reaching 99% in the Digital Cinema Initiative color range and accuracy standard, as well as producing over a billion rich colors.

OLED’s near-perfect color accuracy has also caught the keen eye of veteran filmmakers, including Hollywood titans Ridley Scott (Blade Runner, The Martian) and Francis Ford Coppola (The Godfather, Apocalypse Now),

“I think (OLED) is a game-changer,” said Scott in his opening address at the IFA 2015, Europe’s biggest tech show. “I’m happy to say that I would love to have all my films viewed on the revolutionary LG OLED TV.”

Larger-than-life sound

A great entertainment experience has two distinct elements: superior picture quality and realistic sound. Audio industry leader harman/kardon is paving the way for cinematic-quality sound in premium home entertainment lines, including LG’s OLED TV.

Smarter TV

OLED’s capacity for greater, clearer, and richer detail allows for an improved Smart TV GUI (graphical user interface). Home entertainment innovators like LG are creating next-generation UI that involves intuitive solutions to make access and browsing easy, without blocking a significant portion of the screen. The new LG webOS 3.0 makes great use of OLED possibilities, resulting to smarter features such as Multi-View and Magic Zoom.

Unparalleled dynamism

Realistic and more immersive viewing experiences are now possible, thanks to innovative picture formats like HDR 10 and Dolby Vision.

Dolby Vision is a revolutionary technology that optimizes images 24 times per second for frame-by-frame dynamism and an unparalleled cinematic HDR (high dynamic range) experience. Only LG OLED TVs support bothformats.

With the rest of the production industry moving exclusively toward Dolby Vision—including titans such as MGM, Disney, and Universal Studios—the world will soon embrace the technology developed by OLED pioneer LG for truly immersive home entertainment experiences.

Pitted against other products in the market, OLED technology—specifically the pioneering development from LG—caught the eye of the industry’s top publications

at the Consumer Electronics Show (CES) 2016 in Las Vegas.

Wired included the LG OLED TV in its 2015 list of “10 Truly Awesome TVs,” while C|Net and Digital Trends rated it 9/10 and 9.5/10, respectively.

LIAM NEESON TRANSPORTS TV TECHNOLOGY FROM THE FUTURE IN LG’S FIRST-EVER SUPER BOWL COMMERCIAL

With Powerhouse Filmmakers Ridley and Jake Scott at the Helm,

LG’s Super Bowl 50 Spot Delivers LG OLED TV as New Era in TV Technology

In advance of the big game, LG Electronics (LG) today released its first-ever Super Bowl commercial featuring blockbuster actor Liam Neeson and its new LG SIGNATURE OLED TV. The commercial — father-son collaboration with Ridley Scott, executive producer, and Jake Scott, director — showcases LG’s commitment to bringing the future of television to consumers today.

The spot will focus on how LG brings future-forward home entertainment innovations to consumers today with LG’s revolutionary OLED TV technology. It is centered on LG’s newest flagship OLED TV, which delivers OLED technology’s superior picture quality with perfect blacks, unparalleled contrast and more colors on an elegant, stunningly slim glass panel. The unique Picture-on-Glass design aesthetic is only possible with OLED technology.

“It’s a dynamic short film,” said renowned director and the commercial’s executive producer, Sir Ridley Scott. “It’s about the race to be on the vanguard of innovation and to be able to create tomorrow’s technology.”

Neeson’s character is “the man from the future” and is tasked with releasing the future of television to the world for the masses to enjoy today, much like LG has continued to do through its pioneering innovation in the OLED TV category.

“My character is an enigmatic man from the future who has traveled back to the present day on a very important mission,” said Neeson. “He represents that inner appeal, that curiosity we have to find out about the future.”

“The objective was to create a world you’ve never seen before or a world that was unique and specific to the OLED,” said Jake Scott, who directed the LG commercial.

LG’s commercial draws upon the expertise and creativity of two Hollywood heavy-hitters, Ridley and Jake Scott, who aren’t just known for their award-winning films but also their acclaimed commercials. Each has already left their mark on the big game with previous successes including Ridley’s iconic 1984 commercial for Macintosh and Jake’s top performing ad, Budweiser’s Lost Dog.

Adding to his ever-growing resume of entertainment gold, this will be Neeson’s second Super Bowl commercial following his famous Clash of Clans spot from last season, which was named the most viewed Super Bowl ad on YouTube. Neeson and Ridley Scott last worked together in the action-packed 2005 film, Kingdom of Heaven, and the latest LG commercial is promising to be just as electric.

“Ridley and Jake are an amazing creative team,” said Neeson. “You know you’re in good hands.”

The award-winning LG SIGNATURE OLED TV, which was recently named Best TV Product by the Official Best of CES^® 2016 Awards presented by Engadget, is defined not only by its amazing picture quality, but also its aesthetic design. With a sophisticated OLED panel featuring an impossibly thin depth (measuring about one-tenth of an inch) with a translucent glass back and a powerful, forward-facing sound bar speaker system, it is an outstanding feat of modern engineering and design.

“At first I was struck by its form. It’s just beautifully thin, clean and simple and elegant,” said Ridley Scott.

The flagship 77- and 65-inch class LG SIGNATURE OLED TVs feature exceptional contrast and color as well as 4K Ultra HD resolution and high dynamic range (HDR) capability. Certified as UHD Premium by the UHD Alliance, the series supports the industry-standard HDR formats established by the world’s leading broadcasters, film studios and consumer electronics manufacturers, including HDR10 and DolbyVision™ technology, making them among the first to be compatible with all formats.

Unlike LCD displays where the LED backlight can only locally dim sections of the screen, each pixel on an OLED panel can switch on and off independently. As a result, OLED TVs render crisp, vibrant colors and rich shadow details, even when bright objects are directly next to deep, dark areas — unlike LCD TVs which have a halo effect from light bleeding.

Led by the dramatic new LG SIGNATURE models featured in the commercial, LG’s 2016 OLED TV lineup features four series with eight total models, each with LG’s new webOS 3.0 smart TV platform, featuring advanced new features that make finding and switching between LG’s expanded content options — including broadcast TV, streaming services and external devices – simple and fast.

For more information about LG home entertainment products, please visithttp://www.lg.com/common.

LG Electronics: A CES 2016 standout with future-proof TV technology

MANILA, January 13, 2016 – Global technology innovator LG Electronics wowed International Consumer Electronics (CES 2016) attendees with its future-proof innovations, which include three Smart TV technologies. CES has been the proving ground for innovators and breakthrough technologies for over 40 years, attracting thousands of inventors, developers and manufacturers of tech products, as well as investors, enthusiasts and journalists sniffing out the next big thing in the wide, wonderful world of consumer electronics.

To stand out among the competition, LG Electronics focused on what matters most today and the years to come: uniqueness, efficient design, intuitive technology and affordability. The core needs of its consumers—technology that enhances their lifestyles and experiences—remain at the heart of LG’s research, development and manufacturing activities. LG’s latest version of its OLED, UHD and Smart webOS 3.0 TV lines are evidence of the company’s pursuit of a consumer-centric direction.

Award-winning OLED technology

At last year’s CES, LG unveiled the curved and flat variants of its 4K OLED (organic light emitting diode) TV line, which featured deeper blacks, richer colors and four times the clarity and resolution of Full HD. Tech publications dubbed the OLED technology as the future of TV, as it uses never-before-seen self-lighting pixels that can turn on and off individually.

This year, LG announced an expansion in its groundbreaking OLED TV line, adding eight more models to its current roster. The LG G6 OLED line touts a remarkable “HDR Pro” technology that perfectly complements OLED’s display of seamless black and “infinite” color contrasts. This allows LG’s OLED sets to replicate the screen’s brightness and contrast intelligently to display the color spectrum closer to reality as possible. This outstanding revelation on the LG G6 OLED new technology, more specifically with the 77-inch model heading the line-up, earned LG the 2016 CES Best of Innovations Award.

Perfect detail

The smallest details can distinguish a fad product from technology that can withstand fickle trends—and perfect details are what set LG’s SUPER UHD TV models apart from the rest of the pack at CES 2016.

SUPER UHD boasts of higher color reproduction rates (True Black Panel), picture-enhancing features (Contrast Maximizer), an alluring ULTRA Slim design and mind-blowing audio in collaboration with audio pioneer Harman/Kardon and the unique Magic Sound Tuning function, which automatically makes adjustments to tailor-fit sound quality to the viewer’s environment.

Enhanced versatility, UI for next-level entertainment

At the CES 2016, LG unveiled the webOS 3.0, the latest iteration of its acclaimed Smart TV platform. Building from the technology the company introduced in 2014, webOS 3.0 features the combination of consumer insight and LG’s tech breakthroughs for enhanced versatility, an improved user interface specifically designed for convenience and intuitive navigation, and a wealth of new features and content.

“We are excited about webOS 3.0, a major update since this advanced TV platform technology was first introduced in 2014,” said Brian Kwon, President and CEO at LG’s Home Entertainment Company. “The webOS story of Simple Connection, Simple Switching and Simple Discovery has really connected with customers and illustrates very clearly our commitment to securing a leadership role in the Smart TV market with innovation and creativity.”

CES 2016 attendees experienced the new, unobtrusive webOS interface, which set the stage for the three magic smart features: Magic Zoom, Magic Mobile Connection and the improved Magic Remote. A new feature called Multi-View allows users to watch two screens—from different channels or input sources such as cable channel and Blu-Ray player—simultaneously. The new webOS 3.0 also brings in a whole new world of premium content through Channel Plus.

Alongside the cutting-edge innovations launched globally at CES 2016, LG recently announced that multinational Internet TV provider Netflix is already available in selected Smart TV models in the Philippines as part of its global rollout. LG was chosen as Netflix’s primary global business partner due to the superior picture quality and performance it lends to the Smart TV industry and Netflix viewing experience alike.

For more information, visit www.lg.com/ph; like LG Philippines’ Facebook page or follow @LGPhilippines on Twitter and Instagram.