HIV Positive Poster Tour de PIlipinas

A drop of HIV-positive blood.

Would you step back and move away from it?

The HIV epidemic in the Philippines has been described as “explosive,” with the fastest rate of increase in new HIV cases globally. While other countries have managed their HIV epidemics and are now witnessing a significant decline in the number of new cases, the Philippines has recorded sharply increasing rates of new infections.

An HIV awareness campaign that aims to reduce the stigma associated with HIV through the innovative HIV-Positive Poster will be holding its Tour de Pilipinas, visiting key sites in the country starting this February. The HIV-Positive Poster, which is one of the main features of the awareness campaign, is made with a drop of HIV-positive blood.

The HIV posters were originally developed by Grupo de Incentivo a Vida (GIV), a non-government organization based in Brazil. Made with a drop of blood donated by a person living with HIV (PLHIV), the posters carry messages that explain how HIV is transmitted, and underscore that people can NOT get HIV from the poster, or from casual contact with a PLHIV. The HIV-Positive Poster campaign has won international awards such as the Bronze Lion at the prestigious Cannes Film Festival – Press Category.  The poster was first released in Asia (in the Philippines) by Pedal for HIV, in partnership with GIV – Life Support Group.

• Tour de Pilipinas, organized by Pedal for HIV and GIV, aims to:
•  Increase visibility of the HIV Positive Poster
• Provide information on HIV
• Empower the youth to became advocates
• Reduce HIV stigma & discrimination

Faustine Luell T. Angeles Jr., founder of Pedal for HIV, will be travelling to key sites together with two representatives from the Brazil-based GIV – Life Support Group. Tour de Pilipinas will have the following schedule:

Banaue – 16 February

Palawan –23 February

Cebu – 1 March

Boracay – 6 March

Iloilo – 10 March

The specific venues in these locations will be announced later.

Tour de Pilipinas is organized in partnership with The Red Whistle, an HIV awareness campaign that uses the arts and social media in its advocacy to normalize HIV and AIDS. Sponsored by Premiere Condoms, Spyder Philippines, Catch Restaurant, Hooch Bar, 2GO Travel, HOWWWL Digital, Hotel Centro, WhenInManila.com & GoPro.

For more information, please contact:

Email: info@pedal-for-HIV.org

Facebook: www.facebook.com/pedalforHIV

Lauching of Tour de Pilipinas.#HIVPOSTERPH#PEDALFORHIV#THEREDWHISTLE
Posted by Para Gee on Monday, February 15, 2016

New Jollibee ads showing lasting love affair with Pinoys debut this Valentine’s Day

February 14, 2014 -- Capturing the country’s largest fast food chain’s enduring love affair with generations of Filipinos, Jollibee’s four new made-for-digital videos are now available for viewing online in time for Valentine’s Day celebration. To tug at viewers’ heartstrings are stories inspired by real-life experiences that all show how Jollibee has played a meaningful role in the lives of Pinoys. 

During the exclusive media premier held at My Cinema in Greenbelt 3, members of the press were treated to an advanced viewing of 4 heart warming “Mga Kuwentong Pilipinong pinasarap ng Jollibee” videos.   

Jollibee Global Brand Chief Marketing Officer Francis E. Flores said, “Every Pinoy  can relate to the TV ads as they are based on real stories from our customers. They depict the everyday lives of Filipinos and how they express their love to their families, and the role that Jollibee plays in making each memory more memorable.” 

The stories are told through the eyes of a real-life and long-time store manager, who through 22  years have seen more than her fair share of families bonding at Jollibee, which has served as a happy second home for most Filipinos. This is captured in the omnibus video which ties all the stories together.    

The “ALMUSAL” video  features an old couple who regularly gets breakfast at Jollibee, getting the same meals as part of their daily morning routine. The story takes a bitter sweet twist as the husband carries on the breakfast tradition with their daughter when the wife passes away.

 

The “TAGPUAN” video features a young boy who got lost in the mall and was found by his mom at Jollibee. The story capitalizes on accounts of real moms’ precautionary practice of telling their kids to go to the nearest Jollibee store if they get separated at the mall.

Emphasizing how Jollibee’s influence is strongest among kids, the “JABEE” TVC features a toddler who’s first word is “Jabee” (baby talk for ‘Jollibee’), and he utters this line all throughout the day, signifying his fondness for the brand.

 

Ianco Dela Cruz, TVC Director, said, “It is really quite a challenge to be able to capture the different kinds of bonding moments that Filipino families have shared inside Jollibee stores throughout the years. Lucky for the team, we had a wealth of personal experiences to draw from, coming from real customers through the years who have made lasting memories in a Jollibee store. We, the cast and crew, hope that these Jollibee videos bring you on a journey to be closer with your families.”

The Almusal video will be airing in top local TV stations starting February 14.

Senator and VP candidate Gringo Honasan on his platform, taxes, BBL and FOI

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