The next smartphone superstar finally arrives with groundbreaking technology

Multi-awarded LG G5 and Friends “play” their way to the Philippines

MANILA – The Mobile World Congress was blown away last February 2016 when LG Electronics first unveiled the playful LG G5 and Friends, the latest addition to the global technology innovator’s renowned G Series. This breakthrough innovation bagged a record-breaking number of 33 awards at what is known to be the mobile industry’s ‘Oscars’.

Two months later, the celebrated smartphone found its way to the Philippines, making its debut in a grand launch in Shangri-La at the Fort.

Play More with LG G5

The prestigious event was graced by a number of prominent personalities such as Phil and James Younghusband, Ginger Conejero and more. Throughout the program, LG G5 and Friends were given ample praise by different industry experts: Qualcomm Southeast Asia Regional Head Mantosh Malhotra for the G5’s power-packed hardware, music DJ Jessica Milner for the Hi-Fi Plus with B&O Play sound accessory, and lifestyle-travel blogger Chuckie Dreyfus for the 360 CAM accessory.

Celebrity parents Doug and Cheska Kramer showed the audience why they love the LG G5 and Friends through their Rolling Bot video demonstration with their kids and pet dog. And to reinforce G5’s message “Life’s Good When You Play More”, comedic video blogger Wil Dasovich presented his collaboration with LG through a heart-warming CSR project conducted for the children at the Philippine Children Medical Center (PCMC).

Unique Modular Design and Industry-Leading Camera

LG G5 sports the brand’s first-ever Modular Type design, encased in a sleek metal aluminum body and a Slide-out Battery which can easily swap a depleted battery with a fully charged one. Complete with LG Friends, a collection of companion devices, the G5 can be transformed into a digital camera, Hi-Fi player and more.

Reflecting LG’s longstanding reputation as a leader in smartphone cameras, the LG G5 has two cameras on the rear: one with a standard 78-degree lens and another with a 135-degree wide angle lens, the widest available in any smartphone. The 135-degree lens on the LG G5 offers a viewing angle that is approximately 1.7 times wider than those of existing smartphone cameras and 15 degrees wider than the human eye’s field of view. The wide angle lens makes it easier for users to capture more landscape, taller buildings or larger groups without having to position oneself further from the subject.

LG G5’s unmatched camera qualities are further enhanced with powerful photo effects including Pop-out Picture, Film Effect and Auto Shot. Pop-out Picture combines images taken by the standard and wide angle lens to create a picture-in-a-frame effect. Film Effect can apply nine different film emulators to an image while Auto Shot is an enhanced camera UX which automatically captures the perfectselfie shot when a face is recognized.

LG Friends

With the G5, LG is introducing a paradigm-shifting smartphone ecosystem—the LG Playground. This comes with a wide range of companion devices, aptly called LG Friends, to deliver fun while providing a new mobile experience far beyond traditional smartphone boundaries.

·        LG CAM Plus – This is a versatile camera module that can be attached through the battery slot to deliver a comfortable grip and convenient control of a standalone camera. The LG CAM Plus provides physical buttons for power, shutter, record, zoom and LED indicator. It also offers intuitive auto focus and exposure lock, features usually found in standalone digital cameras. When attached to the LG G5, it provides an additional battery capacity of 1,200mAh to allow for longer shooting enjoyment.

·        LG Hi-Fi Plus with B&O PLAY – This is an innovative portable Hi-Fi DAC audio player developed in collaboration with B&O PLAY to meet the needs of those who enjoy top-notch sounds that are traditionally available in high-end audio devices. LG Hi-Fi Plus with B&O PLAY stands out for its simple yet elegant Scandinavian design and premium sound technology. In addition to the 32-bit Hi-Fi DAC up-sampling technology first introduced in the LG V10, it also supports 32-bit 384KHz high-definition audio playback. It can be used either as a module with the LG G5 or as a separate Hi-Fi DAC by connecting to any smartphone or PC.

·        LG 360 VR – This is a VR goggle that can connect to the G5 via a dedicated cable and simulate a 130-inch TV viewed from two meters away. It has a stylish and foldable design so that users can easily carry and watch VR content anytime, anywhere. Unlike other VR devices that require smartphones to be inserted in the device, the LG 360 VR weighs only 134g and is less than half as heavy as competing VR goggles while delivering a resolution of 639 ppi. The device is compatible with 360-degree images and videos captured with LG 360 CAM as well as all Google Cardboard content.

·        LG 360 CAM – This is a compact 360-degree angle camera equipped with two 13-megapixel 200-degree wide angle cameras, 1,200mAh battery and 4GB internal memory, which can be supplemented by a microSD card. It can easily connect to the LG G5 and provides 2K video and 5.1 surround channel recording on three microphones, letting users effortlessly create high-quality 360-degree contents. Thanks to the partnership with Google, images taken with the 360 CAM can be uploaded to Google Street View and YouTube360, adding the fun of sharing creative contents with others. The images will also be available to view on the LG 360 VR or other devices that are capable of 360-degree content.

·        LG Rolling Bot – This is a companion device that rolls like a ball while capturing images and videos with its embedded 8-megapixel camera. It can be used as a monitoring system for the home, pet care companion as well as a remote control for compatible home appliances. With an IP camera connectable via Wi-Fi, users can remotely monitor the interior of their homes with the LG G5 via live streaming.

·        LG Tone Platinum^TM – The LG TONE Platinum^TM (model HBS-1100), the latest in the LG TONE Series, is a Bluetooth headset that has earned the Harman Kardon^® Platinum grade for its superior sound quality. With a Balanced Armature design for minimum distortion, LG Tone Platinum^TM delivers exceptionally sharp and clean sound. It is also the world’s first Bluetooth headset equipped with aptX™ HDcodec, delivering lossless 24-bit audio for sound that is unrivalled in a wireless device.

·        H3 by B&O PLAY – This is a set of high-end earphones that are compatible with the high-quality sound of the LG Hi-Fi Plus with B&O PLAY. Designed for audiophiles, H3 by B&O PLAY works with all Android smartphones.

·        LG Friends Manager – This is the hub application that allows the G5 to connect with LG Friends with minimal fuss and effort. LG Friends Manager automatically detects nearby LG Friends and connects quickly and easily in three simple steps, eliminating much of the hassle of pairing devices.

Better Performance, More Efficiency

LG G5 offers other innovations designed to revolutionize today’s mobile lifestyle:

·        Always-on Display – The 5.3-inch Quad HD IPS Quantum display on the LG G5 offers an Always-on feature, the first on a main smartphone display. The concept of the Always-on Display was first introduced in the LG V10 as the Second Screen and now that feature has evolved on to the main display to show the time and date continuously even when the G5 is in sleep mode. This means that you can always see the time at a glance, even during important meetings or when your hands are full.

·        Qualcomm^® Snapdragon™ 820 Processor – The LG G5 is equipped with the powerful yet energy-efficient Snapdragon^TM 820 processor which offers advanced features such as 64-bit performance, Adreno 530 graphics, lower-power Qualcomm^® Hexagon^TMDSP and Qualcomm Spectra™ 14-bit dual image signal processors (ISPs) designed to deliver high resolution DSLR-quality images and additional power savings. The Snapdragon 820 processor also has an integrated X12 LTE modem that supports Category 12 download speeds of up to 600 Mbps and LTE Category 13 uplink speeds of up to 150 Mbps.

·        aptX™ HD: 24-bit Hi-Fi Wireless Audio – The LG G5 is equipped with aptX HD, an enhanced codec that supports 24-bit sound over Bluetooth, delivering rich and clear sound over wireless connections without any loss. When paired with the LG TONE Platinum, users can experience superb quality Hi-Fi audio that sounds amazingly close to the original source.

·        Qualcomm^® Quick Charge™ 3.0 – The LG G5 offers Quick Charge 3.0 for incredibly fast charging. By employing an intelligent algorithm, Quick Charge 3.0 is 27 percent faster and 45 percent more efficient than the previous generation.

·        Low Power Location Estimation (LPLE) Technology – Thanks to this, LG G5 has excellent battery life. This solution enhances the battery efficiency by as much as 41.9 percent by improving the power consumption related to location-based apps.

“With all the smartphone brands striving for the latest technology and most functional design, LG G5 marries these concepts with the human element of rediscovering the true joy in ‘playing more’,” LGEPH Mobile Communications VP Jay Won said. “We are so excited to bring this highly anticipated and out-of-the-box flagship to the Philippines. LG G5 and Friends play a game-changing role in the smartphone industry, providing devices and opportunities that would help make the most of a consumer’s mobile lifestyle.”

The LG G5 is now available in the Philippines in gray, titan, gold and pink, retailing for PhP 34,990.00. To “play more” with the LG G5, visit lg.com/ph, like LG Mobile Philippines’ Facebook page or follow @LGPhilippines on Twitter and Instagram.

Key Specifications:* ●   Chipset: Qualcomm® Snapdragon™ 820 Processor ●   Display: 5.3-inch Quad HD IPS Quantum Display (2560 x 1440 / 554ppi) ●   Memory: 4GB LPDDR4 RAM / 32GB UFS ROM / microSD (up to 2TB) ●   Camera: Rear: Standard 16MP, Wide 8MP / Front: 8MP ●   Battery: 2,800mAh (removable) ●   OS: Android 6.0 Marshmallow ●   Size: 149.4 x 73.9 x 7.7mm ●   Weight: 159g ●   Network: LTE / 3G / 2G ●   Connectivity: Wi-Fi 802.11 a, b, g, n, ac / USB Type-C) / NFC / Bluetooth 4.2 ●   Colors: Silver / Titan / Gold / Pink *Specifications may vary depending on the market.

LG Opens G5 Pre-orders for Philippine Customers One of the world’s most anticipated smartphones to be available in the country this month

MANILA, Philippines — LG Electronics’ latest flagship smartphone, the LG G5, sold over 15,000 units in South Korea on its first launch day last March 31, 2016.  Record-breaking sales figures for the G5 far exceeded that of the LG G4, which kicked off its phenomenal run with 5,000 units sold on the first day in South Korea, one of Asia’s leading smartphone markets.

The new smartphone, which features a unique modular design and compatibility with a wide-range of innovative accessories, made a big splash at the Mobile World Congress 2016. The G5 clinched the Best Mobile Handsets and Devices Award, the top honor at the annual event held in Barcelona.

“The LG G5 and Friends were designed and developed to give our consumers a more playful smartphone experience,” said Jay Won, LG Philippines VP for Mobile Communications. “Our strong sales figures recognize our efforts to bring a truly unique innovation to the global market, and very soon, to the Philippine smartphone scene.”

Be the first to play

With its unique modular design, the G5 allows users to take their mobile experiences and tech needs to the next level. They can turn the device into a camera with dedicated hardware and increased battery life, a high-fidelity music player, or as the hub of the Friends—a collection of fun companion devices—with the new digital eco-system LG Playground.

For the first time, LG’s flagship comes with a set of Friends devices to suit your lifestyle.

Among others, the LG CAM Plus turns the LG G5 to an instant digital camera. Designed for a seamless experience for capturing photos, there’s a dedicated shutter button which allows users to half-press to automatically focus on a subject before taking photos. It also has a dedicated knob which can control zooming in and out, as well as effortlessly switching from its default 78-degree normal lens rear camera to 135-degree wide angle lens. Simultaneously take photos while shooting videos with LG CAM Plus’ dedicated recording button. The module also comes with an additional 1,200 mAh battery embedded, allowing users to shoot photos and videos as much as they please.

LG Philippines will accept pre-orders starting April 18 until May 1, 2016, with the devices rolling out as early as May 3. Apart from the additional one year extended warranty, customers who pre order their G5 units will also get a free LG CAM Plus (worth P3,000), and the LG Quick Cover Case (worth P1,500) which allows users to answer calls without having to flip the cover open.

Registration and reservation are accepted at LG concept stores, partner dealers, and Lazada.PH by visitinghttp://www.lazada.com.ph/lgg5/. Customers can pay the P 5,000 pre-order fee through cash, straight payment, or credit card. Remaining balance can be paid when the customer claims their unit from May 3 onwards. G5 customers must present the official receipt and a valid ID to claim the LG G5 and freebie at the stores they registered at.

For more information on the LG G5 pre-order process and other mobile innovations, visit http://www.lg.com/ph/inside-lg/lgg5preorder, or  like the LG Mobile Philippines Facebook page, or follow @LGPhilippines on Twitter and Instagram.

LG TAPS POPULAR JASON STATHAM TO STAR IN FIRST TV COMMERCIAL FOR G5

Director Fredrik Bond to Direct Spot Starring Statham

Highlighting the Playful Capabilities of LG G5 and Friends

MANILA — Jason Statham, the popular high-flying, high-octane star of action movies such The Transporter and The Expendables series, will star in LG Electronics’ latest TV spot for its revolutionary G5 modular smartphone. Fredrik Bond, the creative, passionate filmmaker who has directed many global campaigns for well-known multinational brands, will be behind the camera.

LG’s newest commercial will highlight the fun and playful experiences possible with the G5 and its versatile Modular Type design. With the ability to attach various companion devices and transform the smartphone into an easy-grip camera or a Hi-Fi audio system, the G5 is perfect for anyone who appreciates great technology and innovation that improve lives.

Produced on location in Los Angeles with creative agency partner Energy BBDO, the commercial will portray Jason Statham experiencing the G5 in exciting and fun ways. Every character in the commercial is portrayed by Mr. Statham, an amusing mise-en-scene consistent with the G5’s Life’s Good when you Play More tagline.

“I think the concept that LG is putting forward with the G5 and its modular design is going to catch on with consumers,” said Jason Statham. “I enjoyed partnering with LG and working on this commercial, so I hope that shows through in the final piece.”

“Since its unveiling at MWC, we’ve heard from many who say they’ve been waiting for a phone like the G5,” said Chris Yie, vice president and head of marketing communications for LG Mobile Communications Company. “With the G5, our intention is to show how smartphones can go beyond just being a communication device and deliver a playful mobile experience that can enrich our lives.”

The commercial will be shown worldwide in key markets including North America, Latin America, Europe and East Asia and posted to LG Mobile’s Facebook page (www.facebook.com/LGMobile) starting April 1 (Korea Standard Time).

To learn more about LG G5, visit www.lg.com/ph; like LG Philippines’ Facebook page; or follow @LGPhilippines on Twitter and Instagram.