INVEST NOW WITH THE SUN LIFE PROSPERITY CARD

One of today’s most in-demand celebrities, Matteo Guidicelli, is featured in the latest television commercial of Sun Life Asset Management Company, Inc. (SLAMCI) And get this: there’s not just one, but two Matteos going up against each other.

The TVC shows two Matteos with strikingly opposite tactics: one tries to impress by bragging his material possessions, including a new phone and a credit card, while the other woos her by promising a brighter future together with the help of the Sun Life Prosperity Card.   

The Sun Life Prosperity Card is an investment card worth P5,000 which may be invested in any of the peso-denominated mutual funds managed by SLAMCI under its Sun Life Prosperity Funds. The first of its kind in the market, it has revolutionized mutual funds investing in the country.

“We wanted SLAMCI’s new TVC to encourage the audience to begin their investing journey with the Sun Life Prosperity Card because it’s an easy and convenient way to start building one’s brighter future,” explained SLAMCI president Valerie Pama. “By investing in mutual funds, one can make his money work harder for him, as against simply leaving all of it in the bank.”

To illustrate this point, Pama shared that a 91-day time deposit in a bank 10 years ago would have given 28% return; but for the same period, the Sun Life Prosperity Bond Fund grew by 66%, while the money invested in the Sun Life Prosperity Balanced Fund would have earned 155%. Meanwhile, an investment in the Sun Life Prosperity Philippine Equity Fund gained 221%.

“This is exactly why we want Filipinos, especially the youth, to start investing some of their money in mutual funds,” Pama said. “Instead of using up all of one’s money on trendy items that will soon be replaced by a new fad, why not invest it for the long term and watch it grow? The two Matteos in our TVC certainly highlighted that message in fun yet clear manner.”

For his part, Matteo said he had fun portraying two different personas. “It’s the first time I did such a project, and I definitely enjoyed playing both roles,” he said. “But what’s important is that we were able to bring home the message. It’s fun to have nice material things and be on YOLO mode, but what will happen to you if all your money runs out and you have nothing saved for the long-term?”

And if there’s one thing that Matteo knows, it’s that some things are definitely worth the wait. “Whether I’m doing sports or working on a showbiz project, I know that I need to be patient before I could see the results. Training for a competition takes time, and so does shooting a movie or recording an album. It’s the same thing when you invest your money – you have to grow it long-term before you can enjoy the benefits,” he explained. “You may have to wait a bit, but it’s always, always worth it!”

Catch SLAMCI’s latest TVC featuring Matteo Guidicelli on cable TV. To learn more about the Sun Life Prosperity Card and how you can start investing for a brighter future, visit sunlifeprosperity.com.ph.

SUN LIFE’S #live Brighter Campaign: Millenials For A Financially Prepared Generation

The new generation of workforce, the Millenials, wants to grow with a company that respects their individuality while being part of a noble cause. Such opportunity is possible when one becomes a Financial Advisor. This is a door that Sun Life (of Canada) Philippines, Inc. opens wider with a recruitment drive called #LiveBrighter. It aims to present the profession as a career choice for Millennials who wish to have the time and resources to pursue their passions as they advocate financial foresight and planning.

“Millennials are known to be slashers as they juggle a lot of things live travelling, blogging, and other passion projects on top of their regular 8-5 jobs. It sounds very aspirational but how can they sustain this in terms of time and resources?” said Sun life Recruitment Manager Fin Bernardo. “With that in mind, we see that the profession of a Financial Advisor is a perfect fit for their lifestyle,” added Bernardo.

After introducing the Financial Advisor in popular culture thru its engagement with Cinema One’s Single/Single, Sun Life dishes out the #LiveBrighter Sessions. This is a series of meet-ups to show how a Financial Advisor lives up to the demands and rewards of the profession. It aims to reach more Millennials and send them the message that their dream job is just here all along.

Guided by the core values of a Sun Life Financial Advisor- caring, professional, inspiring, and winning - #LiveBrighter Sessions will give a taste of the benefits one can enjoy in choosing this particular career path. More than the chance to earn unlimited income, it also provides perks such as all-expense travel and the freedom to work with an unbridled schedule.

With more Filipinos keen on getting insurance and investment products, the possibilities for new Advisors are endless. “We need more Financial Advisors to educate Filipinos on the importance of preparing for unexpected life’s events and offer them solutions that let them have Money For Life,” explained Bernardo.

Choose to #LiveBrighter now. Register to the next #LiveBrighter Forum by visiting bit.ly/LiveBrighter.

About Sun Life Financial

Sun Life of Canada (Philippines), Inc. is a member of the Sun Life Financial group of companies, a leading international financial services organization providing a diverse range of protection and wealth products and services to individuals and corporate customers. Sun Life Financial and its partners have operations in key markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia and Bermuda. As of March 31, 2016, the Sun Life Financial group of companies had total assets under management of $861 billion.

Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippines (PSE) stock exchanges under the ticker symbol SLF.

Matteo-bago-celli or Matteo-good-in-money? You choose.

The latest television commercial of Sun Life Asset Management Company, Inc. (SLAMCI) featuring Matteo Guidicelli showing the two Matteos going against each other.

The TVC shows two Matteos with striking opposite tactics: one tries to impress by bragging his material possessions, including a new phone and a credit card, while the other woos her by promising a brighter future together with the help of the Sun Life Prosperity Card.

It’s very awakening specially for millennial like me that usually buy-in with new gadgets, spending money left and right like there is no tomorrow using credit card. I think by the help of Sun Life a lot of millennial like me will be guided on how we will invest our money properly.

It is very intimidating to hear a person dealing with stocks, mutual funds and other form of investment when you have little knowledge about it. Worry no more, as Sun Life introduced their new product the “Sun Life Prosperity Card.”

The Sun Life Prosperity Card is an investment card worth P5000, which may be invested in any of the peso-denominated mutual funds managed by SLAMCI under its Sun Life Prosperity Funds.

“…it’s fun to have nice material things and be on YOLO mode, BUT what will happen to you if all your money runs out and you have nothing saved for the long-term?” said Matteo.

Catch SLAMCI’s latest TVC featuring Matteo Guidicelli on cable TV. To learn more about the Sun Life Prosperity Card and how you can start investing for a brighter future, visit sunlifeprosperity.com.ph